Advertising has changed. It is flush with online touchpoints and mobile access. However, more traditional tactics still hold a place in the world, and can be invaluable.
Traditional marketing, forever the bread and butter of the advertising world, are where many of us got our start. We cut our teeth on print ads and television spots, we have led photoshoots, crafted engaging radio spots and have designed and written years worth of print materials.
Banner Ads and Email Marketing
We believe in quick-hitting messaging that drives interaction. Email inboxes are flooded daily with messaging, thus yours must stand out. That starts by delivering on an unspoken promise to the consumer. They give you access to their information, you give them something of value. We structure our email communications in a way that is more likely to be opened because it delivers a concise message that quickly makes that value clear. Banner ads face a similar challenge. People are not seeking out banner ad interaction. Often times people look right over them. Our strategy is to create a desire to engage by making it interesting and easy enough to do so. Typically that is not a click away from where they are, but a rich media unit that allows users to engage without being pulled away to a new site.
Outdoor and Print
Our print work has always focused on first catching the eye, and second delivering the message. Whether it’s singularly focused billboard or a hard hitting print ad, we believe in delivering a message in a memorable way. Being versatile helps too. In the past, we’ve created more and more pieces that serve dual purposes – sales sheets that double as posters, teasing mailers that connect to online payoffs, and t-shirts that act as both rewards and mobile billboards.
We have experience in managing both photography and video shoots and know what it takes to get our clients what they need. It’s in selecting the right talent and coordinating with producers upfront, in managing directors or photographers on shoot day and in fine tuning with production artists in post. We know that running a shoot is – planning and – adaptability. That’s why we engage our clients early in the process, focusing in on the shoot’s goals so that we can create a shot list that is both manageable and comprehensive. When, despite the best laid plans, something goes wrong, our adaptability enables us to deliver anyway. And when that unexpected opportunity presents itself, we overdeliver.
See how Ample can help you speak to your customers, generate their interest, and drive them to purchase!