Rebuilding a website is one thing. Taking a site and rebuilding it on a eCommerce platform while maintaining a high level of design and search functionality… that’s another.
ClassWatch is a company that offers the modern alternative to a class ring. You can visit their site now, choose a high-quality watch and customize it with things like your school logo, initials, graduation year and more. It’s a great idea, but required some creativity in programming and design to make it work.
The new ClassWatch site was built on a Magento platform with a little Adobe Scene7 for added flavor. Magento is able to handle purchasing and filtered product searches, while Scene7 is a dynamic imaging tool that makes for higher quality, and more accurate images.
Choosing a customized product to commemorate a time in your life is special, and we pushed ourselves to create a design that reflected that, while maintaining a drive to purchase. In that same vein, we also created a unique page for each school, with copy and logo to offer a glimpse of what that school is all about – and to really provide a boost in their search ranking.
For more information on how we brought the new ClassWatch site to life and how it works, check out the case study now.