Ample launched the freshly redesigned iSqFt.com with a clean new look that offers much more information in a vastly simplified structure. With a lot of segmentation and a whole lot of targeted content, we are now pushing users to quickly see what iSqFt is, and how it helps them specifically.
Living in the B to B realm, this site may not be as flashy as something like Hoist or White Castle, but the strategy, writing and design that goes into solving their unique problems and challenges are no less rewarding. And actually, in the end, creating a site that speaks to the pre-construction market is somewhat similar to White Castle: 1. Know your target. 2. Know what they want from the product 3. Give it to them in a very digestible way.