MMA Junkie began as mixed martial arts blog, but quickly sprouted into one of the most popular media outlets in a rapidly growing sport. As such, their design was suffering from some growing pains. And Ample was there to help.
We redesigned the page layout to assure that their superior content was king, while also setting aside prime space for their ad sales. In reorganizing the content we created a cleaner and more simplified way of showing multiple stories. Also, by categorizing information and articles, we were able to create a way for visitors to get the information they need and then dig into what they had interest for. As we see it, this is step one in the process of pushing Junkie to the pinnacle of the MMA world. Stay tuned for step two.