For the Run Like Hell, we asked \"What will you be?\" tells you all you need to know about the 5K, allowing the posters and billboards to keep it simple.

October 30, 2009

For the Run Like Hell, we asked "What will you be?"

The Run Like Hell is a 5K that raises money for the Cystic Fibrosis Foundation (CFF). It’s a Halloween Run that takes place in a cemetery, and ends with a party complete with a live band.

In 2009, Ample truly did it all for this non-profit. Website, Facebook quiz, print ads, brochure, flyers, posters, t-shirts, billboards and radio. And just like in years past, it was a great success with a huge turnout.

Since taking over the marketing campaign, we’ve pushed this race to appear as different from every other 5K as we could. And thanks to a consistent look and messaging, we’ve watched more people come, more people run in costume, and more people give their support to CFF. Since our involvement began, we’ve helped them double the attendance and the cash raised.
When next October rolls around, you should sign up and check it out. If you do… What will you be?