The cure for the common website

See how we wrapped up Currito’s new site.

April 4, 2013

The cure for the common website

What else would you offer a restaurant billed as the cure for the common burrito? Currito’s menu offers unique burritos whose flavors stray far from the Mexican border. Likewise, their new site strays far from the expected.

We made sure that their personality and focus on fresh ingredients and ideas came through no matter which page you found yourself. The colors and tonality give it the personal feel that their restaurants strive for. The heavy use of imagery in the headers gives it a fresh vibrant feel, while also setting up each specific section. The copy uses a bit of humor and personality that ties in with their brand character and helps to get across their focus in a way that’s engaging and fun to read.

Perhaps what we’re most proud of, however, is the menu page. It is truly a satisfying blend of disciplines. Design, development and copywriting all work together to drive home the essence of what makes Currito unique. Their focus is on fresh ingredients and fresh ideas which can’t be shown is standard stock shots of steak or chicken burritos. Click into their menu and you will find our solution. Every new burrito or smoothie you choose provides a new view of the unique ingredients, many of which, you may never have expected. With every click, you see more and more fresh ingredients, ideas and reasons to give them a try.