Buffalo Wings & Rings came to Ample looking to get better engagement with their customers that went beyond sending emails and coupons.
We brought a lot of new ideas to the table, but the most immediate one was focused on fantasy football. Ample created an easy-to-use reservation system that would allow league commissioners to select draft dates and times at a location of their choice.
By simply showing up, leagues received coozies, a draft board, a t-shirt and a guaranteed internet connection as well as plenty of places to plug in. The stores got a guaranteed group of 8-12 who were going to eat, drink and draft for the next three hours.
Ample extended the engagement by offering a weekly pick-em email. Recipients would get a note in their inbox where they could pick a single winner of one of that week’s games. They also received a weekly deal to entice them to watch a game at a Buffalo Wings & Rings.