Faculty Brand Research
Our first project with CourseSmart involved figuring out who they needed to talk to and what they needed to say. We entered into a series of research programs that probed the minds of college professors – discovering what made them tick and what ticked them off. Among other things we tested multiple concept videos featuring potential looks and a voice over that spoke to the various features and benefits.
Making eTextbooks available on the Apple iPhone is no small feat, and grasping how it works requires more than a few words and images. Ample developed a webpage which features a carousel of iPhone comps to walk people through how it works. It also features a video which we wrote, designed and recorded to act similar to the iPhone TV spots. To top it off, an Apple-branded button directs students to the App Store so they can gain access to their textbooks from the phone in their pocket.
The site provided CourseSmart with a great resource that didn’t just inform students, but also acted as a platform from which their PR firm could direct media in search of details. In that vein, CourseSmart made frequent use of the blog to keep students and media up-to-date. It also allowed them to add information to the site without needing to change the design or the main messaging.
The highly anticipated release of the Apple iPad means big things for CourseSmart. And Ample built a site to let people know about it. Taking what we already knew about CourseSmart, and what we could guess about the iPad, we developed a site before the 2010 Apple Keynote. Later, after watching Steve Jobs do his thing, we did ours. Which means we did some rewriting, a little redesigning and presto – we launched a site featuring how CourseSmart would work with the iPad. And we did it the day after the announcement was made.