Hoist is the older brother that’s been there before. He’s not trying to lecture you, just giving you the heads up. There’s humor, in a brutally honest kind of way. And in the spirit of honesty, he doesn’t promise you’re going to feel like a million dollars after drinking Hoist. Though he assures you, that you wont feel like you got hit in the face with a sock full of quarters either.
In all cases copy should be fun and direct. And in most cases it should be short.
Copy from can
Feel Better Faster
with 12 FL OZ of Rapid Rehydration
When you know it’s gonna hurt tomorrow – you need a Hoist tonight. It has the electrolytes you need to wake up feeling less like you got hit by a bus and more like you got hit by a ten speed. Sure it may hurt, but at least you can get out of bed.
Copy from Website
Live for the night. Plan for the morning.
When you know it’s going to hurt tomorrow, you know you need a Hoist tonight. It’s a drink packed with the rehydrating electrolytes that take the edge off of your next morning.