As the leader in pre-construction software, iSqFt provides a lot of complex tools to a variety of targets, from architects to subcontractors. Which is why they reached out to Ample to help them rethink and then redesign their website so that it could get across what they did, who they did it for and how it was relevant to the user. Through segmentation and targeted content, the new site pushes users to quickly see what iSqFt is and how it helps them specifically. We also went on to help them develop a search engine marketing campaign to drive more traffic to the new site.