Learning Ally is a non-profit, whose mission is to provide audio textbooks to those who struggle with reading due to either blindness or a learning disability.
Learning Ally came to Ample to help them completely recreate their online experience. This included:
- how they communicated with their users
- how they explained their services
- how users gained access to their materials
- how users interacted with the materials once they purchased the service
From our end, this meant almost a year of research, designs, prototypes and focus groups, as we narrowed in on the right path, the right look and the right words. We explored new ways of promoting educational content, user testimonials and “learning disability recognition” resources.
Redesigning the site
The home page redesign shows how we tackled some of the challenges, such as five unique targets with five different needs and uses for one product. Our tabbed navigation enables us to speak to each audience with the relevant words and images while maintaining a simple design. It also allows us to duplicate content where possible without damaging our SEO content structure.
Throughout the site you’ll notice the tactics and strategies (info-graphics, videos, layouts, etc) we use to engage a user base who either struggle to read, or simply can’t see at all.
Redesigning the service
The path to membership is a tricky one. Because of certain copyright laws, Learning Ally users need to be diagnosed with a disability in-order-to make use of their nonprofit service. It was up to us to explain the process, and guide them to diagnosis as well as membership.
We simplified and improved sign-up, by creating a more intuitive user interface and by developing multiple guides and tutorials to get Learning Ally’s users to where they needed to be.
We also updated the service itself by reworking the layout of the audiobook library, search results pages, personal bookshelves and more.
Altogether, Learning Ally is a massive site with a ton of work put into it. Truly too much to capture in any way that would fit this space. We’re happy to talk about it though, and to answer any-and-all questions you may have. Please don’t hesitate to reach out.